# 28 - Personalization in Healthcare Marketing
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Personalization is the key to creating lasting relationships with patients. And while many were slow to adopt this mindset, most healthcare providers now know what they must do.
Engaging today’s patients requires knowing and accommodating each patient’s communication preferences, personal needs, and healthcare-shopping habits. Providers who deliver personalized experiences are rewarded with more personal patient connections, longer relationships, and increased revenue.
Tune in to this episode of Ignite as our guests, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, discuss personalization best practices while keeping HIPAA compliance.