# 52 - Google Helpful Content Update: How it Impacts Healthcare

Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo

Google’s latest “Helpful Content” update continues to prioritize user-centric content over articles written only for its algorithm. As a result, it has become increasingly important for healthcare organizations to have a robust full-funnel content strategy that answers patient questions at each stage of the patient journey while continuing to implement SEO best practices.

On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and Director of SEO, Technical & Strategy, John McAlpin, discuss: - What the Google Helpful Content update is - How the update differs from previous updates - Who will be affected, and the impact it will have on them - What “helpful content” looks like in the healthcare industry - Best practices for creating a full-funnel content strategy

ADDITIONAL RESOURCES:

Google’s Helpful Content Update & Impact on Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/google-helpful-content-update-impact-on-healthcare/

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