# 55 - Robust Content: How to Improve SEO Rankings and the Patient Experience

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Compared to other search optimizations, the expansion of thin content can make the biggest impact for healthcare providers. Not only does robust, in-depth content improve patient experiences, but it also makes Google happy—ultimately improving rankings.

On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and Director of SEO, Operations, Jacquelyn Green, share: - Why healthcare groups need robust content and what that means - How to expand pages beyond your service offering - How robust content varies between healthcare specialties - Examples of in-depth content for every step of the patient journey

ADDITIONAL RESOURCES:

SEO Ranking Factor – How Thin Content Hurts Site Ranking and the Patient Experience - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-ranking-factor-thin-content/

Google’s Helpful Content Update & Impact on Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/google-helpful-content-update-impact-on-healthcare/

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