#82 - Healthcare Listing Platforms: Are They Worth the Cost?

Ignite: Healthcare Marketing Podcast

Healthcare listing platforms have become an integral part of the patient acquisition strategy for many providers. From providing a centralized platform for patients to discover and connect with healthcare professionals to showcasing reviews, ratings, and other essential information, these platforms have transformed the way patients search for and select healthcare providers.

On this episode of Ignite as our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, we explore the realm of healthcare listing platforms, including the well-known names like ZocDoc, Healthgrades, Vitals, RateMDs, and more. The two unravel the role these platforms play in patient acquisition strategies, their evolutionary journey, the emergence of new pay-to-play models, and most importantly, whether they are truly worth the cost for healthcare providers.