On a Mission to Bring Healthy Mattresses across India w/ SV Balasubramanyam, Founder & CEO (Durfi.com)

Indian Startup Stories

Today’s guest:
SV Balasubramanyam, Founder & CEO (Durfi.com)
Website: https://www.durfi.com/

You will learn:
01:56Background - early career days in startups, supermarkets, and big companies. Instances which triggered to take the idea forward
08:47Importance of sleep and mattresses business in Indian context; market study & research. Serving across India’s geography via e-commerce
12:50Self evaluate as an entrepreneur before the start. ZERO-ONE principle to start business.
17:13Founding team - What & how was it managed in shaping up the Durfi business. Association with top brands in India.
19:10Standing out from the crowd with investment in Technology and R&D in the sleep business, focusing on Customer needs. GSM foam, anti-bacterial, hemp seed oil infusion, breathable comfort layer..
25:46Marketing strategies adopted, and getting Customer adoption. 30K customers and more.
35:58You-tubers and social media plans for scaling the business
39:49COVID and other shaping challenges - initial days of identifying how to channelise. Raw materials cost impact and revenue
46:44Instances of business challenges & turning them into opportunities
51:00Rapid fire round

Stay tuned! Be motivated! Thank you!!

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Music credit: The Right Direction by Shane Ivers - https://www.silvermansound.com