IFH 496: The Patronized Self-Distribution (PSD) Model with Zach Lona and Anthony Gibson

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Our guests today are developers, Zach Lona and Anthony Gibson. Zach is the founder of Chicago-based company, Eleusinian Productions studio that invented the Patronized Self-Distribution (PSD) model. The Patronized self-distribution (PSD) uses NFTs essentially as an alternative distribution model from traditional distribution. It hoists and redefines the status of independent films to that of fine art while targeting the film’s specific audience (art collectors/patrons). After finishing up his feature mockumentary film directorial debut, He Who Lives In Hidden Lakes, at the end of 2020, and being reluctant to go the normal distribution route, Zach sought an alternative and along with his team, invented the PSD model earlier this year. The fanatic beliefs of an internet mystic, a cult leader, and a rookie cop who went rogue are tested on the hunt for the "Hidden Man" -- an elusive forest-dwelling cryptid that terrorizes their idyllic suburb. He Who Lives In Hidden Lakes is now listed as Eleusinian Production’s first NFT auction on OpenSea NFT online marketplace. The NFT model is a huge incentive for filmmakers because the increase in viewers will lead to an increase in passive income and NFT value. As you can tell, this is a deep dive topic. So, I wanted to bring them to the show to talk about how all of it works. Efficient ways to implement PSD, Who really benefits from PSD models, and more. Enjoy my entertaining conversation with Anthony and Zach.