Write Product Descriptions Using Google’s Latest Product Review Guidelines
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Links to Previous Episodes & articles
Episode 73- SEO For Ecommerce: Google Merchant Center
Episode 76- Google Search Helpful Content Update: Impact Of Seo For A Blog
Episode 72- Tracking Sales For Retail Businesses
Google’s Helpful Content Update
Google’s How To Write a High-quality Product Review
Googles Best Practices to Use when writing product descriptions
- Evaluate the product from a user's perspective
- Demonstrate that you are knowledgeable about the products reviewed – show you are an expert.
- Provide evidence such as visuals, audio, or other links of your own experience with the product, to support your expertise and reinforce the authenticity of your review.
- Share quantitative measurements about how a product measures up in various categories of performance
- Explain what sets a product apart from its competitors.
- Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision.
- Identify key decision-making factors for the product's category and how the product performs in those areas (for example, a car review might determine that fuel economy, safety, and handling are key decision-making factors and rate performance in those areas).
- Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says.
- Include links to other useful resources (your own or from other sites) to help a reader make a decision.
- Ensure there is enough useful content in your ranked lists for them to stand on their own, even if you choose to write separate in-depth single product reviews for each recommended product.
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