Knowing the Customer Journey is Key to Digital Transformation Success

Insight on Strategy & Design in Software Development

As more companies and their executives seek the business rewards of digital transformation, they can also put themselves unnecessarily at risk. projekt202 Vice President of User Experience Michael Blakesley and Digital Transformation Officer Kevin Green recently discussed the importance of fully understanding the customer journey. Failure to comprehend customers' wants, needs and interactions with a brand can undermine a company's best-intended efforts at digital transformation.