Scaling a successful in-home pilates business from the ground up | Emma from Your Reformer

Jess Williamson - Business for Life

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My very special guest on the show today is Emma, the founder of Your Reformer, which you’ve probably seen me rave about on Instagram and on the podcast! We’re talking about her journey building and scaling a successful in-home pilates business from the ground up, and how Emma overcame the mindset and logistical challenges along the way.

Your Reformer not only manufactures their own beautiful reformer pilates beds, but also has a fantastic on-demand app that gives you a pilates studio experience in the comfort of your own home. I absolutely LOVE my reformer bed!

In this episode, we chat about Emma’s business journey, having founded 6 pilates studios in the past and now, scaling her product based business which will soon be shipping internationally. That’s huge! Emma shares how Your Reformer organically evolved through real life challenges she faced during covid lockdowns in Melbourne.

There are so many challenges involved with building a brand new product based business. From manufacturing, creating an app, and the logistics of shipping large items across the country, Emma shares some of the lessons she learned through these challenges, and how she pushed through the fears that came up during the process.

Emma also shares her advice for anyone in business to maintain an attitude of being open to learning and constantly improving. We also talk about the importance of connecting with likeminded people who align with your business, and not falling into the trap of perfectionism.

I always love hearing other business owners share their journeys and lessons they’ve learned along the way. I hope this conversation leaves you inspired to take action and pursue your dreams, no matter what challenges stand in the way!

This episode is brought to you by Your Reformer!

Grab your very own in-home bed right here

Enter the code JESS at checkout for a sneaky $100 off (full-price beds)

Instagram: https://www.instagram.com/yourreformer/

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