#531 ITNation - Amy Roman: 🚀 From Razors to Revenue: Marketing Lessons with Amy Roman

Joey Pinz Discipline Conversations

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In this episode, Joey Pinz talks with Amy Roman, an experienced marketer and strategist, about her journey from launching iconic products like the Schick Quattro Razor to building strategies that drive success in the MSP industry. Amy discusses her approach to balancing art and science in marketing, emphasizing a 60-40 split where data informs creativity to shape impactful strategies. She explains the distinct yet interconnected roles of sales and marketing, sharing her unique perspective from years of bridging this gap. 🛠️📊

Amy reflects on the lessons she’s learned from her mentors, the power of discipline, and the importance of balance in maintaining personal and professional effectiveness. She shares her approach to networking—focused on delivering value rather than seeking quick gains—and how this mindset has shaped her career and connections within the industry. Amy also highlights the challenges in MSP marketing, stressing the need for foundational strategies before diving into advanced AI tools.

Listeners gain insights into building sustainable growth, understanding the role of storytelling in data, and staying resilient through constant learning and adaptation.

#MarketingStrategy #SalesVsMarketing #MSPChallenges #DataDriven #ProfessionalGrowth #ProductLaunch #NetworkingTips #ITNconnect24 #ITNation #ITNationPodcast

Top 3 Highlights:

1. The balance of art and science in strategic marketing
2. Differences between sales and marketing in tech industries
3. The power of discipline and value-driven networking

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Hosted by Joey Pinz, this Discipline Conversations Podcast offers insights and inspiration.

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