507: How to Use Shiny Object Syndrome to Your Advantage | Chris Chasteen

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About three years ago, my guest was working in his family-run ecommerce business, when a thought struck him, why isn't there a simple service to hire writers to write articles?

Using what he likes to call "decision velocity", he jumped on the idea and took action.

Today he is a co-founder and head of marketing at Content Cucumber, where they simplify content creation and enable companies to get content on demand.

In this interview, we discuss:

  • The true value of having cofounders in business
  • Covid: And sudden shift from in-person event marketing to driving leads with paid ads
  • How to use shiny object syndrome to your advantage

Now, let's hack...

Chris Chasteen.

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