10-Minute Mondays: How to Hack the "Alcohol Effect"

Journey to the Sunnyside

In last week’s conversation with Dr. Jason Kilmer, we uncovered something shocking—most of what we think alcohol does for us isn’t actually caused by alcohol itself. We like to believe that drinking makes us more confident, social, and relaxed, but Jason’s research proves that our brains create these effects based on expectation, not the drink itself.
In this 10-Minute Monday, I’m breaking down Jason’s groundbreaking experiment where participants acted drunk even when they weren’t drinking, simply because they believed they had alcohol. Meanwhile, those who actually drank but didn’t think they had alcohol showed none of the typical social effects—no increased confidence, no extra energy, no party vibes. This experiment is a game-changer for anyone looking to take control of their drinking.
So, what does this mean for you as a Sunnyside member? It means you have more influence over your experience than you ever realized. Today, I’ll be breaking down exactly how this “alcohol effect” works, the key takeaways from my conversation with Jason, and—most importantly—how you can use this knowledge to drink smarter and feel more in control. Let’s dive in.

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ABOUT SUNNYSIDE: Sunnyside is the #1 alcohol moderation app that helps you drink less without any shame, guilt, or pressure to quit. Optimize your alcohol habits to achieve benefits like sleeping better, losing weight, feeling more energy, and saving money. We know that an all-or-nothing approach doesn’t work for everyone, so we focus on helping you set your own goals, celebrate small wins, and build a lasting system of accountability. As a result, 96.7% of our members see a big drop in their drinking after 90 days.

Disclaimer: This podcast is not intended as medical advice, and the views of the guests may not represent the views of Sunnyside. If you’re concerned about your health or alcohol use, please consider seeking advice from a doctor.