Agencies within Agencies: The Story of M3 Elevate with Matt Cranney - Part 1

Know Your Risk and Insurance Coverage with RiskProNet

In this episode of Know Your Risk and Insurance Coverage with RiskProNet, we sit down with Matt Cranney of M3 insurance to explore the unique approach behind their small commercial unit, M3 Elevate. Matt shares his journey from Liverpool to leading M3 Elevate, the strategies that turned an accommodation service into a thriving agency within an agency, and the intentional decisions that made it possible. From operational challenges to aligning leadership, this episode provides actionable insights for any agency looking to elevate its small business strategy. Stay tuned for a preview of our second session with Matt, where we’ll dive deeper into insurer tech and operational solutions.

Timecodes:
00:00 Introduction to the podcast and RiskProNet
00:19 Episode overview and guest introduction: Matt Cranney from M3 Elevate
00:51 Matt's personal journey from Liverpool to leading in Wisconsin
02:50 How Matt connected with M3 and started shaping the small business unit
05:04 The evolution of M3’s small business focus and the decision to create M3 Elevate
08:24 Establishing M3 Elevate as an "agency within an agency"
12:33 Aligning internal messaging and branding to gain leadership and team support
15:24 The operational effort behind launching M3 Elevate and early success stories
19:22 Closing remarks: Preview of the next episode with Matt Cranney

Resources:
Become a member at RiskProNet.com
Connect with Matt Cranney on Linkedin
Connect with Chip Arenchild on LinkedIn