Jack Thursday – We Now Control Most Aspects of Our Own Lives (LA 1611)

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Jack Thursday - We Now Control Most Aspects of Our Own Lives (LA 1611) Transcript: Steven Jack Butala: Steve and Jill here. Jill DeWit: Hey. Steven Jack Butala: Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala. Jill DeWit: And I'm Jill Dewitt. And we are broadcasting from the Valley of The Sun. Steven Jack Butala: Today is Jack Thursday, and I'm going to talk about how we now control and I mean, all of us, all, almost all aspects of our own lives. And I'll tell what, when we were kids, Jill and I wasn't like that at all. Jill DeWit: Yeah. I'm excited to talk about this. Steven Jack Butala: Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free. And please don't forget to subscribe on the land academy YouTube channel and comment on the shows you like. Jill DeWit: Jessica wrote, "What points of failure do you think new land investors should be looking out for? As a one person show, I don't want to use my limited energy to create redundancy for the sake of redundancy, but there's bound to be ways we can mitigate the typical points of failure experienced by those at this stage of our careers." Steven Jack Butala: So Jessica and I in Discord, went back and forth on this. And then a lot of people came back in. I'm not in there every day or constantly or anything, but this is a topic that... A single point of failure is a topic that really sings to me because I was on the Brent end of that concept between around 2009 and 2011. Steven Jack Butala: Really until Jill and I had joined forces to get back in it, really get land investing back on track, or there was a recession then. And a lot of it was because of the single point of failure. We had a single point of failure sales channel. All we were doing was buying some property and selling them on eBay. It was great. I made millions and tens of millions of dollars doing it actually. Jill DeWit: It was great until it wasn't. Steven Jack Butala: Yep. Until it turned off. And I looked around and said, "Well, it's off like the electricity. And what can I do about it? Pretty much nothing." And so I never want that to happen again. So Jessica and I were going back and forth on Discord. I said, you can't have a single point of failure in your sales channel. This came up because Facebook and Instagram were down for two days this week. Jill DeWit: Oh yeah, that's true. Steven Jack Butala: That's why she was asking this. Jill DeWit: Oh. Steven Jack Butala: She's, "I don't want to get caught up in this." Jill DeWit: Whatif Facebook marketplace is the only place I seem to sell property? Steven Jack Butala: Yeah. That's where she [crosstalk 00:02:21]. Jill DeWit: Well, then don't let that happen. Steven Jack Butala: Really what she asked. Jill DeWit: Yeah. Steven Jack Butala: Here's another place that I've been burned on a single point of failure, recently, very, very recently. When you rely too heavily on a single important employee, it's going to bite you at some point. Now, Jill and I cross-train everybody. We don't go in there and say, "Hey, we're cross-training you." What ends up happening is somebody makes some time off, another person steps in. They learn how to run some stuff or whatever division it is. They work at 020 for a couple of weeks, they go over to data, the neighbor scoop for a week or whatever. So it ends up being a inadvertent cross-training. Steven Jack Butala: Everybody's in it together kind of thing. You can't do that with everybody. There's a lot of perfect personalities, you just want to do one thing and that's it. And I get that, and that's fine. To some degree, I'm like that. I just want to do one thing. And so you can't put too much stock in one employee, in one area. If you start to do mailers and you concentrate and you only use one way and you never do any type of review. And you bring your head back up from your desk three years...

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