Matrix Moments, by Matrix Partners India, is a podcast series dedicated to the founders, startups and all those within the ecosystem, through candid conversations on what we think it really takes to survive in this wild, wild startup world. In a world where we are endlessly engulfed with information in all its forms and sizes, this is our attempt to create, curate and bring to you the insights and reflections that we have had the luxury of having learned the hard way, through all the years s ...
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Top Performing Members are Outsourcing to Concierge Mailer (LA 1599) Transcript: Steven J Butala: Steve and Jill here. Jill K DeWit: Hi. Steven J Butala: Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala. Jill K DeWit: And I'm Jill DeWit broadcasting from the Valley of the Sun. Steven J Butala: Today Jill and I talk about how our top performing members are outsourcing to Concierge Mailer. Jill K DeWit: And we'll explain all of this. Don't worry. Okay with that. I got the top performing member part, I know what outsourcing is. So who's this Concierge thing that you guys are doing? What is this thing? And we'll fill you all in. We are talking about this today because I found this out from our staff last week and I'm like, "What do you mean they're using it?" They're like, "Yeah, they got some people that you know in the advanced group that are seeing this as a time-saving thing too and a very valuable product." Steven J Butala: Just like every product we've introduced, including Land Academy, I've been using it for years. I've been using this product for years to outsource my data mailer, and I check it at the end, and it turns out everybody else wants to use it too. Jill K DeWit: Mm-hmm (affirmative). You know what this is too? It's all in the name of being more efficient. Steven J Butala: Yeah. Jill K DeWit: And taking- Steven J Butala: Faster, better, cheaper. Jill K DeWit: Yeah. There you go. We'll talk more. Steven J Butala: Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free. And don't forget to subscribe on the Land Academy YouTube channel and comment on the shows you like. Jill K DeWit: Todd wrote, "Is anyone scrubbing out owners that purchased their properties in the last year?" This is good, and I have another comment that continues this discussion. Aaron answered, "Wondering how often deals come from owners that just purchased though. I have done only handful of deals, but for these owners, mostly purchased decades ago," or the owner inherited it a decade-plus ago and has no idea why they are still paying the taxes. Jill K DeWit: I could see a more recent inheritance turning into a deal, but would that show up as a recent sale? Not that it matters, but some of the most pissed off people seem to have purchase recently and maybe just built a home. Oh, that happens. We have that going on with one of our mailers right now, too as a matter of fact. We sent out a very specific zoning type mailer, and this particular area is moving so quickly that people did build a bunch of homes. And so they're getting offers for land, and it's not just land anymore. And they think that it's us. And I'm like, "Eh, no, it's actually the data is not caught up with what you just did." And it's comical. I don't know if you saw me open the mail the other day, but that was a lot of the love mail that I got. Steven J Butala: Are you being satirical? Jill K DeWit: Totally being satirical. So I made a video of me opening the mail and it was funny. I have some new names. It's great. Steven J Butala: Four-letter names. Jill K DeWit: I do. I do. No, they made a great play on words on my last name, and our names combined, the BuWit name, and it's just wonderful. Steven J Butala: That was new for me. Jill K DeWit: In warms my heart. I don't care. Steven J Butala: So it turns out that BuWit rhymes with dimwit. Jill K DeWit: Oh, yeah, and dumb wit. I didn't know that. Yeah, I did. And it's so funny because the people that... I find it comical when people take the time to write a mean letter back, spend more postage than I did, and then even one of them was typed up. They had their poor secretary do this and make this label to mail it back to me. I'm like, "Okay, how much did that cost you? You could have just thrown it away." Okay, so back to the question, do you want to talk about scrubbing out recent stuff?