Driving Business through Content Marketing-The Do's and Don'ts

Leadership Beyond Borders

Who is the most exciting person in the room when you’re at a networking event or a social outing? Simple, it’s whoever has the most unique and insightful stories to tell. It’s all about content, and content marketing is built on the same principle. By seeking to answer the unanswered questions or provide unique insights into complex problems, great content captivates an audience and sparks meaningful conversations. Content marketing can do the same thing; it can spark engagement between your brand or business and your customers or prospects. In this episode, we learn how to effectively use content marketing through thought leadership articles, blogging, market research and more. We speak with a company that is a leader in using content marketing and a CMO that knows the ropes. We talk to us about how to use content marketing effectively with some great examples of thought leadership and market research in the digital marketing and local search arena.