Enterprise Influencer Marketing 101 - How Does It Work?

Leveling Up with Eric Siu

Today on Leveling Up, Eric looks at enterprise influencer marketing. He introduces the topic by examining a recent survey of 163 enterprise marketers and their experiences with influencer marketing. Tuning in, you’ll hear about how influencer-created content compares to brand-created content and what kind of success enterprise marketers have achieved through it. Find out what type of influencers you should target, what tool you can use to find them, and which channels you should use.

TIME-STAMPED SHOW NOTES:

• [00:20] Before we start, don’t forget to subscribe to the Leveling Up Podcast!
• [00:28] The results of a survey of enterprise marketers and their experiences with influencer marketing.
• [01:03] What we can learn from the fact that 71 percent are increasing their budget for 2021.
• [01:24] How influencer-created content compares to brand-created content.
• [01:45] Why enterprise marketers should try influencer marketing if they haven’t already.
• [02:16] A recommended tool for finding influencers, looking at engagement, and creating campaigns: MightyScout.
• [02:32] The most common focus for brand campaigns: micro-influencers.
• [03:08] Which channels to pick for influencer marketing.
• [03:56] Closing thoughts on why influencer marketing is worth it for enterprises.

Resources From The Interview:

• MightyScout

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• Growth Everywhere

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