How Big Brands Like Nike Are Utilizing NFTs in Their Marketing

Leveling Up with Eric Siu

In this episode, I talk about how different big brands are using NFTs to grow their businesses, and how NFTs are being used in a lot of different ways.

TIME-STAMPED SHOW NOTES

• [00:00] - Intro
• [00:13] - Under Armour's Sneaker NFT
• [00:54] - Marilyn Monroe NFTs
• [01:23] - VeeFriends and UNO NFTs
• [01:33]- Melania Trump's NFT
• [01:42] - Adidas x BAYC NFT
• [02:02] - Nike's Cryptokicks
• [02:13] - NBA Top Shot
• [02:22] - Taco Bell's Virtual Tacos
• [02:28] - Coca Cola NFT
• [02:41] - What does this mean?
• [03:00] - Different Levels of NFT Utility
• [04:52] - Collaborations
• [05:13] - Agencies getting into NFTs
• [05:26] - Outro

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