How Saleswhale Can Help You Reach Out To Leads On Autopilot

Leveling Up with Eric Siu

How Saleswhale Can Help You Reach Out To Leads On Autopilot with Gabriel Lim

A large portion of the leads in a sales funnel never get touched by SDRs, and thus don’t end up converting. Saleswhale changes this by leveraging AI to convert middle of the funnel leads into sales-ready opportunities! Our guest for today is their Co-Founder and CEO, Gabriel Lim. Our conversation begins with an overview of the Saleswhale offering where Gabriel shares a story about how they helped a client generate 144 new sales meetings from 2000 stale leads. From there, we get into the funding Saleswhale has received, its ideal customer profile, and how it makes money using a tiered subscription service. After that, we chat about how Saleswhale is achieving its long-term vision of helping innovative sales and marketing teams become more productive by automating mundane and repetitive work. We also get into Gabriel’s experiences with YCombinator in 2016, the challenges of collaborating remotely between Singapore and the U.S., and the content marketing strategies at Saleswhale for acquiring new staff and customers. As always, we wrap up with some recommendations from Gabriel regarding tools and books that are currently providing him with significant value. Tune in for insights into how Saleswhale is optimizing the sales funnel today!

TIME-STAMPED SHOW NOTES:

• [00:39] Introducing Gabriel, the offering at Saleswhale, and the amount they have raised.
• [01:05] A quick overview of Gabriel’s background and how he founded Saleswhale.
• [01:36] An example of how Saleswhale works and how a client converted more leads from it.
• [03:08] How pricing for a Saleswhale subscription works and how many customers they have.
• [03:45] Metrics for growth rates for Saleswhale.
• [04:10] The ideal Saleswhale client profile.
• [05:00] How Saleswhale picks up middle of the funnel leads that SDRs usually miss.
• [06:05] Whether shifting to being based in Singapore is a sustainable remote work model.
• [06:49] The layers of value Saleswhale provides which contribute to delivering on their long-term mission.
• [08:04] How Saleswhale integrates with Salesforce to perform one-click campaigns.
• [09:18] Gabriel’s experiences being backed by YCombinator.
• [10:08] Some clever techniques used by Saleswhale to attract hot talent.
• [11:18] How Saleswhale acquires new customers by creating educational content.
• [12:05] Why Gabriel’s favorite business tool is Salesforce and the main dashboards he uses.
• [13:47] Recent additions to Gabriel’s stack – Miro and Loom – and how he uses them.
• [14:13] How Obviously Awesome has helped Gabriel frame the Saleswhale offering.
• [15:43] The best way to find Gabriel online!

Resources From The Interview:

• Gabriel Lim on LinkedIn
• Saleswhale
• Salesforce
• '10 Reasons My Team Hates Working for Saleswhale'
• The Saleswhale Masterclass
• Mike Volpe
• Dave Gerhardt
• Meagen Eisenberg
• Miro
• Loom
• Episode 354 with April Dunford

• Must-read book: Obviously Awesome

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