What FTX's $32B Failure Can Teach You About Marketing & Business

Leveling Up with Eric Siu

In this episode, I’ll talk about marketing and business lessons you can learn from FTX’s Collapse. Find out what went wrong and how you can avoid it!

TIME-STAMPED SHOW NOTES:

• [00:00] - Collapse of the Top Crypto Exchange in the World
• [00:40] - It was a great start for FTX, What happened?
• [01:20] - Lack of Financial Discipline inside the Company
• [02:04] - How FTX is benefitting from Political Donations right now
• [03:40] - Why you shouldn’t underinvest in SEO
• [04:02] - Do your due diligence!
• [04:36] - Final thoughts from a Marketing/Business Standpoint

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
• Did you enjoy this episode? If so, please leave a short review here
• Subscribe to Leveling Up on iTunes
• Get the non-iTunes RSS Feed

Connect with Eric Siu:

• Growth Everywhere
• Single Grain
• Leveling Up
• Eric Siu on Twitter
• Eric Siu on Instagram

Learn more about your ad choices. Visit megaphone.fm/adchoices