What To Make Of Apple's Podcast Subscriptions

Leveling Up with Eric Siu

In today’s episode, Eric shares his thoughts on Apple’s new Apple Podcasts Subscriptions and analytics feature called Podcast Connect. He explains how one of its features enables podcasters to add different channels for SEO, email, and paid media, among other things, to group or curate episodes. Eric compares this to the membership platform of Supercast and breaks down the pros and cons of each. To find out whether or not Eric will be making use of Apple’s new features and why, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:13] An introduction to Apple’s new Apple Podcasts Subscriptions and analytics feature Podcast Connect.
• [01:09] How Apple has enhanced their podcast analytics: Stepping things up because they have been losing ground to Spotify.
• [01:29] New feature: You can add different channels for SEO, email, paid media, to group or curate episodes.
• [01:45] Eric compares Apple Connect to Supercast and breaks down the pros and cons of each:
• Apple doesn’t provide much data, Supercast takes a percentage of revenue but gives you more control.
• [03:04] Some of the features offered by Apple Podcasts Subscriptions: Exclusive content, ad-free listening, and access to additional content.
• [03:57] Why it may make sense to launch a transcription on both.
• [04:57] The earning potential from Apple Podcasts Subscriptions.
• [05:40] How much the Market School Podcast makes per month on subscriptions.
• [06:02] A recap: It has analytics from Apple, a Podcast Next section, and the ability to add subscriptions.

Resources From The Interview:

• Apple Podcasts
• Podcast Connect
• Spotify
• Chartable
• Supercast

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