Manage episode 300973152 series 2591877
Anshoo Sharma joined Bain Consulting in Boston and cut his teeth in the world of management consulting. Anshoo moved to India when Bain opened an office and soon moved to the emerging world of Venture Capital. After watching startups rise and fall, he was itching to start one himself. He teamed up with one of his buddies and soon they launched Magic Pin in the world of Hyper-Local in the year 2015.
Why is Magic Pin still standing where others have disappeared?
Magic Pin's Anshoo Sharma and his team had a clear agenda and goal from the beginning. Their goal was to build a startup in the hyperlocal space. One that would help users and customers discover new and exciting places. Their scientific and growth-oriented approach is the key success ingredient. They launched a series of growth hacks that helped them gather accurate data that enabled them to drive traffic to offline stores. One of their first growth hacks - selfies in front of coffee day stores garnered 100K responses. Tasting first blood early, they went for the kill and methodically implemented their growth plan. Today, Magic Pin has emerged as an exciting player in the Hyper-Local space and one of the few in its categories to be standing. How did Magic Pin's Anshoo Sharma pull this off? What were their growth hacks and tactics? We go deep in this episode and bring it all to you on a platter