Your Audience Isn’t in Your Head: The Theory vs. Reality Niching Gap

Making Majik Podcast with Bradley Morris from Majik Media

The Theory vs. Reality Gap What happens when your theories about your niche crash into the real world? In this episode, I share the lessons we learned from bringing Play Chi Ball to the Great Outdoors Comedy Festival in Vancouver — three days, four shows, 40,000 comedy-goers, and countless experiments. Here’s the truth: theories are just guesses until you test them. Our comedy-crowd hypothesis didn’t hold up, but the experience gave us something more valuable than sales — clarity. 💡 What you’ll learn in this episode: The difference between theory vs. reality when it comes to your niche Why engagement is everything in business and marketing How to design micro-experiments that reveal who your audience really is The role of your Signature Workshop as a “sorting hat” for the right-fit people Why failing faster is the fastest way to find alignment and clarity ✨ Big takeaway: You won’t find your audience by thinking about them — you’ll find them by engaging, testing, and letting them experience your magic. 👋 I’m Bradley T. Morris, founder of Majik Media, Majik Kids, and Play Chi Ball. I help purpose-driven creators build thriving communities, craft transformational workshops, and turn their message into a movement. 👉 Explore more: ⚡ Play Chi Ball: https://playchiball.com ⚡ Majik Media services: https://majikmedia.com ⚡ Join the mastermind: https://majikmedia.com/majik-mind ⚡ Craft Your Signature Workshop: https://majikmedia.com/signature-workshop