Ep 327: Connecting The Silos

Market Proof Marketing: Home Builder Marketing Insights

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In this episode, Andrew Peek is joined by Beth Russell and Jackie Lipinski! The team dives into several topics all of which point toward leadership knowledge and action. They discuss the need for leaders to take initiative to expand the knowledge of their team when it comes to marketing, suggesting tips on "connecting the silos". Your team should know and understand what each department does and how it furthers the company’s goals. Leaders should also focus on learning about the people on their team and finding what motivates each individual!

Story Time (05:09)

• Andrew pretended to be an electrician this week!
• Jackie referenced a document three times this month that she made years ago called “This Is Marketing”
• Beth urges leaders to get to know their people and find out what motivates them!

The News (23:37)

• Keeping the Fire Alive: Strategies for Post-Community Launch Success (https://www.doyouconvert.com)
• Homeowners Are Staying Put Twice As Long As they Did In 2005 ( https://www.builderonline.com)
• The best way to build a new home (https://welcomehomes.com/buildability)
  

Things We Love Things We Hate (41:58)

• Beth loves The International Builders' Show!
• Jackie loves the travel vlog tours of vacations.
• Andrew loves the show "Yellowstone"

Market Proof Marketing · Ep 327: Connecting The Silos

Questions? Comments? Email [e-mail] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!