Marketing - A Lot More than Pretty Brochures with Mike Eriksen

Mastering Medical Device

Mike Eriksen has over 30 years of experience in medical device marketing, and he shares his views on what makes a successful marketing executive. Mike is currently Senior Global Marketing Manager at Smith+Nephew, a leading medical device company. In this episode we discuss issues in marketing and Mike draws from his experiences at RTI Surgical, KCI Medical, Encore Medical, Carbomedics, Synthes, and Sulzer Orthopedics. He shares his views on upstream and downstream marketing, what to do when a product development project goes off the rails, how to work with others in the organization, why customer discovery is so important, and what he enjoys about working in the industry.
Links from this episode:

• Mike Eriksen LinkedIn
• Smith+Nephew

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Connect with Mastering Medical Device:

• Website: https://www.masteringmedicaldevice.com
• LinkedIn: https://www.linkedin.com/company/mastering-medical-device
• Patrick Kothe LinkedIn: https://www.linkedin.com/in/patrick-kothe
• Patrick Kothe Twitter: https://twitter.com/patrickkothe

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