The truth about what we watch, with Nielsen’s David Kenny

Masters of Scale: Rapid Response

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How do you respond when your own users resist your data? That question is top-of-mind for Nielsen CEO David Kenny. For decades, Nielsen has measured ratings and demographics across TV and media – the ultimate designator of success and failure. But as industry norms shift to streaming, Kenny has had to revamp processes and expectations, absorbing heat from traditional customers. As he notes, nostalgia is the opposite of optimism – it assumes that a known past is better than an unknown future. And for Kenny, he’s choosing optimism.

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