Theron Whitney Discusses The New Normal of Trade Shows

Mission Matters Marketing with Adam Torres

Theron Whitney, Co-partner, Xibeo, was interviewed on the Mission Matters Marketing Podcast by Adam Torres. Theron started his career in the late 80’s selling consumer electronic goods. After acing it for seven years, he was introduced to trade show exhibit sales by a friend via a hiring post. The next moment, Theron immersed himself in trade show marketing. "It tapped into my creative abilities, and interest in problem solving. I was able to apply what I learned in retail, overcoming the customer’s objections , and creating unique solutions for them to be successful at their events" recalled Theron. Trying B2B sales was a new experience, and Theron enjoyed it for eight years until he met his partner and they immediately found a synergy together to create a business on their own.

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