Facebook and Google’s adtech practices are back on the regulatory agenda in Europe and Asia

MLex Market Insight

Digital advertising is back on the agenda in Europe, with the announcement of a fresh EU antitrust probe targeting Google’s practice of hoovering up data to better target advertising. However, the new investigation will also leave room for parallel action by regulators in Germany and France, with the European Commission skirting around the national watchdogs’ focus areas: online market power and the market for serving online ads. Meanwhile, in South Korea the local competition regulator is looking into the adtech practices of both Facebook and Google, while an Australian report into digital advertising is expected to put forward recommendations for the regulation of digital advertising.