025 - China Rejects the Sale of TikTok, Google's New Guidelines for AI Produced Content, and Is 4 Day Work Week Drawing Ever Closer?

More Than Digital Marketing

Join Hosts Jack Warne, Matt Fletcher and Lucy Taylor as they discuss why 75% of marketers are expected to spend more on TikTok even as the ban looms, how over $142.8billion was lost in revenue to fake traffic in 2022, new features on Instagram and Reddit ads, as well as the results from the largest trial of a 4 day work week.

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Links to this week’s topics can be found below:

Clinique launches virtual lab https://www.retaildive.com/news/clinique-launches-virtual-lab/645540/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-03-22%20Retail%20Dive:%20Marketing%20%5Bissue:49015%5D&utm_term=Retail%20Dive:%20Marketing

Google and Microsoft’s chatbots are already citing one another in a misinformation shitshow

https://www.theverge.com/2023/3/22/23651564/google-microsoft-bard-bing-chatbots-misinformation

South Park Creators Use ChatGPT To Co-Write Episode About AI

https://www.iflscience.com/south-park-creators-use-chatgpt-to-co-write-episode-about-ai-68059

What Google’s new guidelines for AI-produced content mean for SEO

https://searchengineland.com/what-googles-new-guidelines-for-ai-produced-content-mean-for-seo-394534

OpenAI connects ChatGPT to the internet

https://techcrunch.com/2023/03/23/openai-connects-chatgpt-to-the-internet/?guccounter=1

AI systems like ChatGPT could impact 300 million full-time jobs worldwide, with administrative and legal roles some of the most at risk, Goldman Sachs report sayshttps://www.businessinsider.com/generative-ai-chatpgt-300-million-full-time-jobs-goldman-sachs-2023-3?utm_source=reddit.com&r=US&IR=T

75% of marketers expect to spend more on TikTok even as ban looms

https://www.marketingdive.com/news/tiktok-ban-increase-spend-influencer-marketing/645803/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-03-23%20Marketing%20Dive%20Newsletter%20%5Bissue:49006%5D&utm_term=Marketing%20Dive

China rejects sale of TikTok

https://www.msn.com/en-us/news/world/china-rejects-sale-of-tiktok/ar-AA18Zo8g

$142.8 Billion In Revenue Lost To Fake Traffic In 2022

https://www.mediapost.com/publications/article/383512/1428-billion-in-revenue-lost-to-fake-traffic-in.html

Promote Upcoming Launches And Reach More People With New Instagram Ads

https://business.instagram.com/blog/reminder-ads-and-ads-in-search-results 6 new Reddit Ads Manager features

https://searchengineland.com/6-new-reddit-ads-manager-features-394760

The four-day workweek: What Literal Humans learned after taking part in the world’s largest trial

https://www.marketingbrew.com/stories/2023/03/21/the-four-day-workweek-what-literal-humans-learned-after-taking-part-in-the-world-s-largest-trial