Building trust through education and value | Matthew Chapman


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In this episode of the mortgage marketing podcast, I get to sit down with Matthew Chapman. We discuss his story of how he has built a successful business throughout the pandemic really leaning into his personal brand, building trust, and educating not only his clients but also his colleagues and peers within his industry.
Short Bio On Matthew
Matthew is the Senior Protection Expert at Plus Financial Group and the founder of, an agency that provides coaching and support to help improve advice standards across the UK.

Matthew is a regular contributor to COVER Magazine, Protection GURU, The Financial Times Adviser, and other trade publications.

A competent and passionate presenter, Matthew has delivered his engaging live content to thousands of viewers across the UK.

He was recently nominated for five coveted industry awards and was highly commended for the Best Intermediary Promotion of Protection Award at the 2020 Cover Excellence Awards for his unique content and tireless efforts in promoting financial resilience and the importance of Income Protection throughout the COVID pandemic.

He currently lives in Solihull with his wife and four children
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