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David Gluckman, Author of "That S*it Will Never Sell," and the creator of Baileys on building brands that sell
Manage episode 335484724 series 1434373
Today's episode is an interivew with the man, the myth, the legend, David Gluckman.
David is the Author of the book “That S*it Will Never Sell,” and is the creator of Baileys (the number one selling liqueur in history, which has sold billions of bottles across 160 countries. David is also the mind behind Ciroc Vodka, Tanqueray 10 and dozens of other beverage brands.
In the podcast today we discuss:
- The story of Baileys and what he learned after presenting the brand to his clients
- David’s advice on advancing ideas through large organizations
- What large companies should do with their market research budgets
- …And so much more
David is truly a living legend in the world of beverage alcohol, and he shared a wealth of knowledge in today’s conversation.
Without further ado, I hope you enjoy my conversation with David Gluckman.
Find David
Find That S*it Will Never Sell
Find Movers and Shakers:
@moverssshakers
Find April:
Find Cheeky
Enter code MOVERSANDSHAKERS at checkout for 10% off your first order
@cheekycocktails
58 פרקים
Manage episode 335484724 series 1434373
Today's episode is an interivew with the man, the myth, the legend, David Gluckman.
David is the Author of the book “That S*it Will Never Sell,” and is the creator of Baileys (the number one selling liqueur in history, which has sold billions of bottles across 160 countries. David is also the mind behind Ciroc Vodka, Tanqueray 10 and dozens of other beverage brands.
In the podcast today we discuss:
- The story of Baileys and what he learned after presenting the brand to his clients
- David’s advice on advancing ideas through large organizations
- What large companies should do with their market research budgets
- …And so much more
David is truly a living legend in the world of beverage alcohol, and he shared a wealth of knowledge in today’s conversation.
Without further ado, I hope you enjoy my conversation with David Gluckman.
Find David
Find That S*it Will Never Sell
Find Movers and Shakers:
@moverssshakers
Find April:
Find Cheeky
Enter code MOVERSANDSHAKERS at checkout for 10% off your first order
@cheekycocktails
58 פרקים
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