Talkback dominates radio ratings again, brands finding their voice and a new sound for Mumbrella


Manage episode 304049235 series 2292167
על ידי Mumbrella התגלה על ידי Player FM והקהילה שלנו - זכויות היוצרים שמורות למפרסם, לא ל-Player FM, והשמע מוזרם ישירות מהשרתים שלכם. הירשמו כדי לעקוב אחר עדכונים ב-Player FM, או הדביקו את כתובת העדכונים באפליקציות פודקאסט אחרות.
The sixth GfK metro radio survey of the year dropped this morning, with lockdowns again proving beneficial for AM radio. The team breaks down the full survey, as well as sharing some insights from Nine Radio's Greg Byrnes and ARN's Duncan Campbell.

In a feature published this morning, Mumbrella's Calum Jaspan explored the topic of brands increasingly producing purpose driven marketing space. Are we about to see this trend increasing beyond just safer topics such as vaccines?

Advertising spend is continuing to rise beyond pre-pandemic levels as the Standard Media Index described this month’s reporting figures as “extraordinary”.The team discus whether the momentum can be maintained?

Finally, director of content Damian Francis talks to Resonance founders Ralph Van Dijk and Ramesh Sathiah about the process that delivered Mumbrella's new sonic identity, as revealed earlier this week.

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