Anand Thaker – In a cookie-less world marketers won’t be able to outsource customer relationships

One on One Interviews

In a recent episode of Watching Amazon I got into a debate with my co-host John Lawson on whether a 1% conversion rate is considered to be a successful outcome. I’m not a marketer, so I’m thinking failing 99% of the time doesn’t sound all that great to me. I mean getting a hit in baseball 3 out of ten times can get you in the Hall of Fame, but 30% is a far cry from one percent. But, since this was a livestream convo, John was getting a lot of support from marketing technology expert and thought leader (and also my buddy) Anand Thaker, in saying that one percent can indeed be a successful outcome.