Ep. 85: Why You Shouldn’t Start a Podcast

Online Business Startup Tips For New Entrepreneurs

In this segment, you provide valuable insights into why someone might want to reconsider starting a podcast. You emphasize the importance of understanding the commitment and responsibilities involved in podcasting and share several reasons why it might not be the right choice for certain individuals. Here are the key points covered:

1. Listening Preferences: You mention that people listen to podcasts for three primary reasons: education, entertainment, and inspiration. Emphasizing these points highlights the importance of providing value to your audience.
2. Not About You: You caution against making a podcast all about oneself, as successful podcasts are generally focused on delivering content that appeals to the audience's interests and needs.
3. Uniqueness: You stress the significance of standing out in the crowded podcasting landscape. If you can't find a unique angle or your personality is bland, starting a podcast may not be the right choice.
4. Misconceptions about Ease: You dispel the misconception that podcasting is easy. Consistently creating engaging content and managing time for podcast production can be challenging.
5. Promotion Efforts: You emphasize the need for promotion, noting that neglecting promotion can lead to a podcast's quick demise.
6. Personal Engagement: You recommend that podcasters should be personally invested in podcasting by listening to other podcasts and being part of the podcasting community.
7. Consistency: Consistency in publishing episodes is essential for maintaining an engaged listener base.
8. Ego-Centric Approach: You discourage podcasting solely for self-satisfaction or ego, as it can result in unengaging content.
9. Unrealistic Expectations: You mention that fame, fortune, and recognition are rare in podcasting and that aspiring podcasters should have realistic expectations.
10. Lack of Planning: Starting a podcast without a clear plan can lead to disappointment and regret.
11. Time Commitment: You stress that podcasting requires a significant time commitment for creating quality content.
12. Following Trends Blindly: Following podcasting trends without a clear purpose or plan is discouraged.
13. Lack of Clear Message: Podcasters should have a clear and narrow message to avoid confusing or losing their audience.
14. Undefined Target Audience: Understanding your target audience is crucial for creating content that resonates with them.
15. Audio Quality: Using a low-quality microphone can result in poor audio quality, which can deter listeners.

Your segment serves as a valuable guide for individuals considering entering the world of podcasting, helping them assess their motivations and preparedness before making a commitment. It highlights that podcasting requires more than just a desire to speak; it necessitates careful planning, consistency, and a genuine commitment to providing value to the audience.

If, after listening to me taking a full episode to talk you out of it, you still want to have your own Show, I’d be glad to help. You can book a free discovery call or shoot me an email at [e-mail]

Website: www.tomclairmont.com

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