146. The Legal Side of Email Marketing

Own Your Genius with LaConya Murray

In this episode of the Own Your Genius podcast, Attorney LaConya Murray delves into the crucial aspects of email marketing compliance, emphasizing the significance of obtaining consent, providing clear opt-in mechanisms, and respecting privacy laws. She highlights the potential consequences of non-compliance, including legal penalties and damage to brand reputation. Through insightful commentary and practical tips, Attorney Murray equips entrepreneurs with the knowledge needed to navigate email marketing regulations effectively, ensuring ethical and successful marketing practices. Tune in to learn how to safeguard your business while leveraging the power of email marketing to nurture genuine connections with your audience.

Today’s episode discusses:

1. Compliance: Follow relevant email marketing laws like CAN-SPAM Act (US), GDPR (EU), and CASL (Canada). Understand associated requirements and penalties.
2. Privacy Laws: Respect recipients' personal data and preferences. Don't share, sell, or rent their information without explicit consent. Maintain a transparent privacy policy.
3. Consent: Obtain clear and valid permission from recipients before sending marketing emails. Inform them about who you are, what emails they'll receive, and keep records of consent.

Want to join the conversation? Head over to the MARKEDlegal community to chime in.