EP087: Giftology with John Ruhlin and Sachin Patel

Perfect Practice

Sachin met John Ruhlin at a retreat on fatherhood where he was invited to speak in 2021. A few weeks after the retreat, Sachin received a package in the mail which contained John’s book, gift-wrapped in the most amazing way.

John Ruhlin joins the show today to share how nurturing the relationships you already have might be the most important investment you make. Tune in to find out what Giftology does and how it can help you grow your business.

Key Takeaways:

[:45] Sachin welcomes John Rulin — thanks him for the gifts he’s received — and asks him to talk about the timeless wisdom he learned from a small town attorney that got him into gifting, what his firm does, and why it’s all so very important. He shares a few funny anecdotes along the way.

[11:30] Humans are tribal creatures and we are wired to want to reciprocate to genuine generosity. However, North-America has transactionalized gift-giving in a way that has robbed it of meaning: Christmas, Birthday, Anniversary, those are table-stakes. … You need to start showing up in a way that nurtures the relationship.

[14:15] John’s best gift comes with a very touching story. We all crave to be seen, for our legacies to have meaning, this leads to a discussion on the words token vs artifacts — Hint, one of them is a bad word for John!

[22:21] Sachin talks about his own gift-receiving experiences that speak to John’s point… People tend to invest way more into prospects and people that tell them “no” rather than nurturing the relationships they already have.

[24:55] Inspire your warm network! John talks about the relationship he built with Cameron Herold over 20 years which eventually led to about 50X return on investment. John shares the equation and exactly how much of your net profit you should reinvest in gifting.

[30:30] John shares a few thoughtful gift ideas in various budget brackets — but it does start with the timing of the gift. Go to Giftology.com and download the playbook to start a relationship plan for the “WHO”; the who is always more important than the what.

[36:55] Take care of the family, take care of the home, take care of the inner circle are all things Giftology has been preaching for 20 years. The world of 2020 has started to appreciate this on a whole new level.

[39:35] Interpersonal gifts are trickier and business gifts. John shares what he did for his wife’s last birthday — this one is packed with tips — you should get a handle on your language of love.

[51:13] The audience gets a chance to unmute and ask John their questions! From what is a business relationship’s love language to the importance of congruence with your values.

[50:50] Sachin thanks John for sharing so much of his knowledge and wisdom and signs off until next time.

Mentioned in this episode

Giftology

More about your guest

Find out more about John Rulin

More about your host Sachin Patel

How to speak with Sachin

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Books by Sachin Patel:

Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You’re Worth

The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done