How to Increase Direct Mail Response by 20-30% With Only 2 Simple Changes

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

Direct Mail is under attack. Whether paper or envelope shortages, increasing pressure to demonstrate ROI, or digital ads stealing more of the marketing budget, there’s no escaping the uncomfortable reality most mailers and their clients face. And yet, a growing number of leading Direct Mailers have learned to employ an unusual and differentiated Direct Mail offering that starts with adding a Personalized URL (“PURL”) and Personalized QR Code (“PQR”) to the printed Mail. While simple on the surface, everything you don’t see makes a significant difference in helping these mailers not only acquire new clients but also protect their existing revenue in the face of extreme pressure. In this 90-minute Web Class, taught by MindFire president David Rosendahl, you’ll learn: [1] The 4 Direct Mail Problems Most Mailers Ignore (Puts Printers at Significant Risk) [2] How the Deceptively Simple Addition of PURLs & PQRs to Direct Mail Eliminates These Risks [3] The Steps to Build High-Performing Campaigns (It’s What You Don’t See That Makes the Difference) [4] How Leading Mailers Sell These Campaigns (and Build a Revenue “Moat” Around the Client) Who Should Listen: Printers or Brands who sell/employ Direct Mail, where the marketed product/service is a considered B2B or B2C purchase RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 [phone] Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/they-laughed-when-i-said-this-would-increase-leads-but-when-they-saw-the-results/