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Success Strategies for Organizers + Exhibitors: A Shared Playbook
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תוכן מסופק על ידי Podcast Episodes – Trade Show Insights. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Podcast Episodes – Trade Show Insights או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
This episode is for two kinds of people: those who run trade shows, and the marketers who exhibit at them. No matter which one you are, read on to discover a shared playbook you can implement at your upcoming shows. There are three paradigm shifts that can help both exhibitors and show organizers achieve better quality leads, fewer headaches, and clearer proof of value. Let’s start with the number-one gripe I hear: “We didn’t get enough leads.” Exhibitors say it … organizers dread hearing it. Here are a few smart plays to overcome it. Fix the traffic problem: Sell outcomes,
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