Recouping Your Podcast's Reputation Costs

Podcast Pontifications

No rational podcaster likes spending money needlessly. But every day, podcasters make choices on and around their shows without understanding the underlying costs to their podcast or themselves.

Mentioning products or services on your podcast has value. But each mention also has a cost. A cost you pay with your reputation.

With advertising or sponsorships, there’s a risk listeners will react negatively. To offset the cost of that risk, podcasters charge money.

But what about the not-compensated mentions podcasters make every day? Yes, those too come at a cost.

That listener support service you mention on every episode? That costs you, so it’s important the service you chose works really, really well & provides a smooth customer experience.

The links you share to get people to listen? That costs you. Are you sure everyone has a great post-click experience?

And you can blame your hosting provider for their shortcomings all you want, but your listeners will lay the blame surely at your feet. You made the choice. You incur the cost.

That guest appearance on another podcast. Is it worth the cost to mention it, if it wasn’t all that great?

That speaking engagement you said yes to. How sure are you of the reputation and credibility of the event itself? What will it cost you to mention it?

Don’t think I’m telling you to stop mentioning things. That’s sill. Just be sure you understand that everything you mention comes with a cost. Like it or not, you’re making a tacit endorsement with each mention. So make sure it's worth it.

-----

Boostagram Corner!

Someone used Breez to send me a boost. Dunno who. Sorry!

-----

Links:

• FREE 3-week trial of My Podcast Reviews - https://mypodcastreviews.com/pp

• Looking Back on 9/11 - http://compliancepodcastnetwork.net/category/innovation-in-compliance

• American Vigilante - https://cms.megaphone.fm/channel/americanvigilante

• Sounds Profitable - https://soundsprofitable.com/episodes

• Breez podcast listening app - https://breez.technology

• More new podcast listening apps - http://newpodcastapps.com

• Want to sponsor Podcast Pontifications? - https://podcastpontifications.com/sponsor

-----

A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/recouping-your-podcasts-reputation-costs.

Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.

Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra.

And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net.

Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com.

Photo by Darius Bashar on Unsplash

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com. If you or someone you know needs help, or if you want to get more involved, here are 5 resources: 1. ShoutYourAbortion.com is a campaign to normalize abortion. 2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions. 3. Abortion.cafe has information about where to find clinics. 4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet. 5. Choice.CRD.co has a collection of these resources and more. We encourage you to speak up! And spread the word.

This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Chartable - https://chartable.com/privacy
Podsights - https://podsights.com/privacy