Podcasting: Where Do I Begin?

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Starting a podcast can seem overwhelming; how do you know where to begin? Paul Tokgozoglu and Tim Holloway are here to break it down and get you over that fear of getting started.

The very first thing to think about is being yourself. Really, ask yourself what you’re interested in and what you want to talk about. You have to realize that there are top podcasts with millions of listeners in all sorts of genres including fictional, health, sports, business, personal development, and more! Yes, even fictional podcasts do great! No matter what you want to talk about, there’s an audience for you. As long as you’re authentic and creative, whatever you want to introduce to the marketplace is what’s missing.

So, step one is definitely be yourself. Tim started to have success with his podcasting career once he got super clear on who he was. He says it’s important not to try to follow someone else’s template. Instead, ask yourself, ‘who am I and who am I trying to reach?’. For Tim, it’s as simple as him being a man talking about Stoic principles and values and putting them into practice in real life. That’s who he is, and that’s who he’s talking to. He says developing a mission statement after you solidify who you are is critical. Keep it simple. Keep it about who you are and what you’re trying to do. It’s a simple one line sentence that you can grab a hold of.

Now that you know your mission with your podcast, you’ll need a name. Paul shares that he stumbled upon his podcast name, Beyond Homo Sapien, almost accidentally. As he was walking around considering starting his podcast, talking it out, he asked himself what’s it about. It was about what's on the other side of this Homo sapiens cycle. That’s it, Beyond Homo Sapiens. However, when Paul sent the name to his logo designer, he had forgotten the ’s’ on the end. Beyond Homo Sapien was a typo that he decided to keep because we are human and make mistakes, which tied into the vibe of his podcast. No matter how you come up with your name, Paul says don’t get paralyzed over the process. At the end of the day, it’s about getting out there. Too many people get stuck here for too long.

Tim recalls starting a past podcast called Be The Man. He was so excited about this men’s self development podcast, he got everything set up for it, from cover art to logos. That’s when he discovered someone had 'Be The Man' trademarked for men’s self development. That of course caused Tim to exit that podcast. So while it’s great to be passionate about your name, don’t forget to check if it’s available. Check if there’s a podcast by that name, check the .com. One way to try to avoid any issues is to have a highly unique or precise name. Again, this is where getting your niche really dialed in comes in handy.

Now that you’re ready to launch your podcast, be prepared to leave yourself room to grow and evolve. People will often pick apart their podcast and beat themselves up. Recognize that this can happen and be ready to break through, learn and grow.

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There has never been a better time to join the podcasting movement than right now as we move into 2022. You’re probably wondering where to start creating a podcast, right? You’re in the right place… Subscribe to Podcast Powertrain now and learn how to build your dominant brand by launching a top-rated podcast to the world. Tune in today to start your podcasting journey now. Go to podcastpowertrain.com to learn how to work with the team to grow your online show.