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Content Marketing For Big Brands With Shoshana
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תוכן מסופק על ידי Daxy Perez. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Daxy Perez או שותף פלטפורמת הפודקאסט שלו. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Before starting a podcast, it is important for brands to have foundational research that helps them develop a competitive content strategy. Don’t just start a podcast because it’s a cool and trendy thing to do right now, but do it because your audience will appreciate the content, consume it, and even enjoy it.
One common problem podcasters who are launching face is figuring out their audience in detail. Researching where your audience spends their time helps you understand what type of content they consume and how they like to engage.
A great way to grow your podcast and build your audience is through cross-promotion and collaboration with other podcasters. In your outreach message, try to include a lot of information on why you think you are a good fit and how both your audiences will benefit from it.
Listen in to this exciting episode as we speak about some great content marketing strategies that will help grow your podcast and build your audience.
Key Takeaways
- How to develop a competitive content strategy for your podcast (04:27)
- Figuring out your podcast audience in detail (06:23)
- Why depth not breadth is the ultimate strategy in refining your audience (08:36)
- How to use Data-driven messaging to expand your audience (10:31)
- Tips and tricks for building a content marketing team (16:07)
- Podcast promotion through partnerships and collaborations (18:37)
- Common mistakes podcasters make and how to avoid them (20:14)
- Growing your content marketing one platform at a time (22:45)
Additional Resources
- https://www.linkedin.com/in/shoshanaluria
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Be sure to follow me on Instagram @iamdaxy
If you haven't already, please rate and review the podcast on Apple Podcast
Contact: Daxy@LegacyPodcasting.com
Website - LegacyPodcasting.com
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