Using Video to Bring Back Authentic Human Connection in Marketing with David Jay
Manage episode 297832145 series 2917034
Shownotes
(0:41) Introducing David Jay
(6:47) Using video to bring humans back into the equation (9:20) The biggest challenge in video
(11:31) Focus on the customer’s problem
(14:24) Innovation in video
(19:05) People doing business with people
(22:35) Video as an invitation to a conversation
(27:19) What’s next for David?
Links
Quotes
“I think frustration is probably the number one driver for innovation, and that’s something that pulled me into software because software can be something that lowers our frustration.” (4:41)
“You see businesses going out of business left and right, day after day, and it’s because they shouldn’t be thinking about it from that standpoint. They shouldn’t be so focused on scaling it. They should be focused on serving their clients, and the fact is humans can do that better than robots. Video can do that better than text. Face-to-face can do that better than something that is infinitely scaleable” (8:30)
“The biggest challenge right now for probably any video service is getting people away from feeling like they need to present themselves in this perfect, produced fashion...What’s really powerful now is the video that’s personal, that isn’t perfect.” (9:40)
“Most [video] is just content that you’re broadcasting out in the world, where I think that’s what’s changing nowadays. Video content is not just a promo piece anymore. It’s an invitation into a conversation.” (23:44)
https://explainify.com/
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