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Colorado‘s Most Prolific Innovator
Manage episode 305144641 series 2362438
Rick Case, Founder & CEO, Nite Ize
Rick Case started Nite Ize with a single invention – an elastic band that would hold a small flashlight at the side of one’s head to enable hands-free lighting. Now, that seems obvious. Back in 1989 it was a new idea – and since then Colorado-based Nite Ize has created over 600 products based on solving problems that make customers say, “WOW!” How do you improve a bungee cord or a key holder?... or better tie loose cables or play with a flying disc at night? Rick and I talk about how Nite Ize has become a world leader in creating innovative products. Very cool.
100 פרקים
Manage episode 305144641 series 2362438
Rick Case, Founder & CEO, Nite Ize
Rick Case started Nite Ize with a single invention – an elastic band that would hold a small flashlight at the side of one’s head to enable hands-free lighting. Now, that seems obvious. Back in 1989 it was a new idea – and since then Colorado-based Nite Ize has created over 600 products based on solving problems that make customers say, “WOW!” How do you improve a bungee cord or a key holder?... or better tie loose cables or play with a flying disc at night? Rick and I talk about how Nite Ize has become a world leader in creating innovative products. Very cool.
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