Small business marketing insights from best selling author John Jantsch and business leaders around the globe.
Manage episode 278359839 series 1398152
על ידי Ash Roy התגלה על ידי Player FM והקהילה שלנו - זכויות היוצרים שמורות למפרסם, לא ל-Player FM, והשמע מוזרם ישירות מהשרתים שלכם. הירשמו כדי לעקוב אחר עדכונים ב-Player FM, או הדביקו את כתובת העדכונים באפליקציות פודקאסט אחרות.
How to Overcome Implementation Paralysis with Sonya Keenan - Part 2 Links Mentioned: Click here to download the podcast shownotes www.omnichannelmediagroup.com www.digonline.com.au www.Productiveinsights.com www.PremiumProductivity.com www.CallAshRoy.com www.Youtube.com/ProductiveInsights Related Episodes: 052. Specific Mindset Techniques To 10X Your Prices — With Kyle Tully 055. Ezra Firestone on How To Use E-commerce To Take Your Business From Six Figures To Seven 062. Suzi Dafnis On How To Find Your Ideal Mentor 142. Harvard Asst. Professor of Psychiatry — Dr. Srini Pillay — On The Power Of The Unfocused Mind and Productivity – Part 1 of 2 143. Harvard Asst. Professor of Psychiatry — Dr. Srini Pillay — On The Power Of The Unfocused Mind and Productivity – Part 2 of 2 How to overcome information paralysis — Key Insights and action steps Use re-engagement campaigns to re-connect with your existing customer list. It costs between 5 and 9 times as much to find a new customer as it does to retain an existing one. Companies often go looking for new business when they should focus on re-engaging with their existing customers and offering those customers more value. There are several ways to do this: Send out a re-engagement email Figure out what your customer needs at this point in their journey and offer them products that solve those problems in at this point in their lives. This could mean offering them products related to the one they originally purchased. You already have their trust. Why not offer them good quality solutions in the form of products? Make your customer the hero and you be the guide An important way to connect with your prospect or customer is to focus on them and their journey. Focus on serving them and make them the hero of the story. Start with a low-end offer and then make higher ticket offers once you have the customers’ trust At all times the product should offer more value than the price the customer pays for the product. This is critical. The customer should always ‘win’. That said, it’s a great idea to move the customer up the ‘product escalator’ once your relationship has changed from a ‘website browser’ to a ‘paying customer’. If a high-end offer makes sense, then don’t drag your customer through a series of low-end offers Again, this comes back to the customers' needs. The customer’s needs come first. If your customer wants to buy your high-end product because that solves their problem, don’t force them through the ‘product escalator’. It sounds silly I know, but I’ve seen businesses do this. Don’t let that be you. Get your customer to commit time (not just money) In today’s information age, time is increasingly scarce. It’s become a precious resource. If you can get your customer to commit time to you, that means a lot. Focus on getting your customer to investing time with you through continuity programs, challenges, etc. Don’t under-price your products (that can hurt your business) If you went to see a heart surgeon and she offered to perform your surgery for only $10, I’m guessing you’d run in the other direction. Price is a signal. Don’t under-price yourself or you’ll lose customers (unless you’re in a very commoditised market). There are several other factors that influence the price. Have a listen to this episode where I spoke to Kyle Tully about pricing and how it’s perceived as one of the many factors when a customer buys. Other questions (besides price) that customers are asking themselve...