181. How To Create Great Marketing Offers Using Eugene Schwartz’s 5 Stages of Buyer Awareness

Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy

How To Create Great Marketing Offers Using Eugene Schwartz's 5 Stages of Buyer Awareness Links Mentioned: * www.fubbi.co * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * www.CallAshRoy.com * www.PremiumProductivity.com Books Mentioned: * Content Hacking: How Companies Are Achieving Explosive Growth With Content * Breakthrough Advertising Related Episodes: * 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth * 117. How to Create An Empathy Map * 180. Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach * 129. PPC (Pay Per Click) Advertising – A Holistic Approach with Ilana Wechsler – Part 1 * 130. Ilana Weschler on Google Ads and Holistic Pay Per Click (PPC) Advertising – Part 2 * 145. Amy Porterfield and I Reveal (And Confront) Our Deepest Fears Around Creating Video Content And Share Actionable Tips Around Mindset Ash Roy and Alexi Neocleous Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy: 00:00:00 He wrote to Warren Buffet and got a personal response from Warren Buffett inviting him to the Berkshire Hathaway annual general meeting. I was blown away by the story and I really want you to hear it. So Alexi, would you like to tell us how all this happened? How did you get Warren Buffet to write to you personally? Ash Roy: 00:00:26 Welcome back to the productive insights podcast. I'm Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. I'm delighted to welcome back Alexi Neocleous, who was a guest very recently on the productive insights podcast and we had a conversation about how to create compelling content by doing excellent research, excellent market research.