215. David Meerman Scott on Fanocracy

Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy

The digital marketing landscape appears to be changing."You can't market to your customers anymore. You need to market with them. Bringing the customer along for the journey is the cost of entry."

The good news is, you don't have to sell your product or service. You can focus on making your products great, and building a loyal customer base. If you deliver outstanding customer service, your customers will tell their friends — they’ll do the marketing for you.