E05 - Micha Berkuz (Giftedd)

Real Life Superpowers

In this episode, we speak with Micha Berkuz, founder and CEO of Giftedd, an employee recognition and customer retention e-gifting SaaS aiming to revolutionize corporate gifting by empowering teams. Listen on RealLifeSuperPowers website: https://reallifesuperpowers.com/podcast/micha-berkuz-giftedd/ It all started in 2008 when Micha’s girlfriend at the time bought him a Sony Playstation and he realized there were no available online gift cards for buying games for the console. This lead to founding what is now a very successful local Israeli Digital Gift-Cards Solutions company called BuyMe, and of which Giftedd is a spin-off of. But it wasn’t all smooth sailing. When trying to raise money, Micha and his co-founder were initially thrown out of every boardroom yet giving up was not an option. As an ex-professional athlete (basketball), who was kicked out of high school, Micha was no stranger to hurdles and overcoming them. Building a company from the ground up despite being turned down by investors was not a reason to step away - it was a challenge to overcome. “I think that sports brings a lot of good values and methodologies into your life, from working hard, practice is a huge part. You play the game - the game is 40 minutes, you work out the whole week before that to get ready for the game next week. There’s a certain level of discipline that comes with that”. In the interview, we learn all about his journey. Among other aspects, his theory is that you can’t force someone to do something they don’t like for a long time. So if you’re doing something you like and pair up with people who are good at things you're not good at - you become unstoppable. Micha has inspiring clarity about his pathway and about where he and his team are heading. Check out the full interview to learn all about his journey and what you can adopt in your own personal path. Zooming out, if you like listening to this podcast, make sure to subscribe so you don’t miss new conversations with peak performers, serving as a reminder we can all tap into the best versions of ourselves. You’re also welcome to follow Ronen and Noa on Linkedin • Ronen Menipaz on Linkedin • Noa Eshed on Linkedin And if we may ask for a favor - please leave us a review on your native podcast app. Some further resources: • Real Life Superpowers podcast on Ctech • The podcast website