Amazon's Triple Squeeze: Navigating Private Label Growth, 3P Pressure & Tougher Vendor Negotiations

Retail Media Breakfast Club

In this episode, the host Kiri Masters delves into three key research reports that collectively outline Amazon's evolving marketplace strategy as of March 2025. The analysis centers on three main fronts: the growth of Amazon's private label offerings like Amazon Basics, the pressure on third-party sellers due to rising fulfillment costs and international competition, and the tougher negotiations faced by vendor brands. Using data from tools like SmartScout, Kiri reveals how Amazon's tactics are putting a squeeze on both third-party sellers and vendors while expanding its own product lines. Strategic insights are provided for larger consumer brands to navigate these challenges successfully.

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CHAPTERS:

(00:00) About Today's Topic
(00:53) About the Show
(01:15) Amazon Basics: A Closer Look
(03:34) Challenges for Third-Party Sellers
(05:06) Tough Vendor Negotiations
(06:56) Strategic Implications for Brands
(08:39) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb