Scaling Revenue in a Multi-Channel World: Mastering Awareness and Demand from TV to TikTok

Revenue Boost: A Marketing Podcast

In this episode, Gabrielle Richards, Brand Director at Trafilea, an E-commerce Tech Group, joins Kerry Curran to dive into the strategies behind scaling iconic brands like Shapermint, truekind, and Rebel Beauty.
Gabrielle shares her journey of redefining brand positioning to emphasize empowerment and body positivity, taking Shapermint from its roots to over 10 million customers.
From mastering AI integration and multi-channel marketing to building an authentic community, Gabrielle offers insight into creating inclusive messaging that resonates deeply with consumers. Discover how Shapermint leverages everything from TikTok to TV to grow and how you can apply these tactics to your own business growth strategy.
Don't miss Gabrielle’s top advice on risk-taking, community building, and staying ahead in a rapidly evolving digital landscape.

🎙️ Thanks for tuning in! Struggling with flat or slowing revenue growth? You’re not alone. That’s why Revenue Boost: A Marketing Podcast brings you expert insights, actionable strategies, and real-world success stories to help you scale faster. 🚀

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Read Revenue Boost: A Marketing Podcast transcripts.

To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.

RBMA specializes in business transformation to drive revenue growth. We lead companies move from an ABM strategy to a company wide Go-to-Market program that sets you up for sustainable, year-over-year revenue growth.

If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.