Strategic Affiliate Marketing: Balancing Reach, Attribution, and ROI
Manage episode 443321618 series 3584081
In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran welcomes Adam Weiss, President of AWIN North America, to discuss how affiliate marketing has evolved into a strategic powerhouse for driving revenue growth.
Learn how to balance reach, attribution, and ROI as Adam shares insights on leveraging diverse publisher types, influencer marketing, and cutting-edge tech partnerships.
If you're a business executive looking to optimize your marketing strategy and unlock explosive growth, this episode is packed with actionable advice to help you succeed. Don’t miss it!
🎙️ Thanks for tuning in! Struggling with flat or slowing revenue growth? You’re not alone. That’s why Revenue Boost: A Marketing Podcast brings you expert insights, actionable strategies, and real-world success stories to help you scale faster. 🚀
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Read Revenue Boost: A Marketing Podcast transcripts.
To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.
RBMA specializes in business transformation to drive revenue growth. We lead companies move from an ABM strategy to a company wide Go-to-Market program that sets you up for sustainable, year-over-year revenue growth.
If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.
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